It was first marketed on July 7, 1919. It quickly became popular in pre-war Japan as its concentrated form meant it kept well without refrigeration. The polka dot packaging used to be white dots against a blue background until the colours were inverted in 1953. It was originally themed on the Milky Way, which is in reference to the Japanese festival of tanabata on July 7, a traditional observation seen as the start of the summer. Calpis was first sold on this day.
Calpis has a light, somewhat milky and slightly acidic flavor, similar to plain or vanilla-flavored yogurt. Its ingredients include water, nonfat dry milk and lactic acid. It is produced by lactic acid fermentation. It is sold as a concentrate which is mixed with water or sometimes milk just before consumption. A pre-diluted version known as Calpis Water (カルピスウォーター), or its carbonated variety, known as Calpis Soda(カルピスソーダ, are also available. It is also used to flavor kakigori (shaved ice dessert) and as a mixer for cocktails and chuchai In English-speaking countries the beverage is sometimes called "Calpico," because "Calpis" may sound like something else that doesn't sound so nice. I edited it for you. Quite frankly, the first time someone told me what it was and asked me if I wanted to try it I was shocked at what I thought they had said. :)
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